Tom & Tyke
We partnered with Tom & Tyke, a pet care brand, to create a playful yet premium visual identity. From custom illustrations to soothing packaging design, we brought their grooming range to life with consistency, character, and shelf appeal.
Task
Creating a unified, scalable brand identity for Tom & Tyke across physical and digital touchpoints — including packaging, branding, and e-commerce.
We aim to make pet care an easy, joyful ritual that pet parents can enjoy at home. In
the long run, our vision is to become the most trusted pet grooming brand,
offeringboth high-quality products and in-store grooming experiences that are
clean, fun, and thoughtfully designed.
Construction is complex. But Tom and Tyke makes it feel guided.
We designed an experience that focuses on:
Minimal cognitive load for non-tech users
Progress-driven flows (Plan → Build → Finish)
Trust-based UI with real-time tracking, payments, and document uploads
| Primary #3c5caa | SCSS var $color-blue |
◯ |
| R 60 G 92 B 170 |
Periwinkle Blue
| Vivid Orange #f47325 | SCSS var $color-orange |
◯ |
| R 243 G 115 B 36 |
Pumpkin
| Purple #EFE8DC | SCSS var $color-purple |
◯ |
| R 142 G 91 B 166 |
Lavender Purple
| Black #ED2323 | SCSS var $color-black | ◯ |
| R 0 G 122 B 255 |
Moonlight Black
We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.
Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.
Typefase
RoyMake
Usage
Headlines
Within the intricate and dynamic design process, our typefaces have frequently been employed as a critical backbone, lending both aesthetic and functional support.
App Design Process for Tom and Tyke
Discover
Understanding the user, the problem, and the market landscape.
Define
Shaping the experience with structure, hierarchy, and clarity.
Design
Crafting clean, scalable, and visually guided interfaces.
Deliver
Prototyping, testing, and handoff to development.