Flywest Canada
Flywest Canada entrusted us with developing a bold, trustworthy logo system that reflects their immigration services. The result: a clean, iconic design featuring Canadian symbolism with modern visual cues to build brand trust and authority.
Task
Building an internal tool of this scale is no small feat, but with the right approach, it can be a powerful force for uniting a company. Meaning: a single cross platform that help people embrace the new identity system through play and interaction.
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When rendered in black-and-white or grayscale, the logo may lose clarity or distinctiveness.
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Inconsistent visual structure and unclear CTAs
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Elements may be too tightly or loosely spaced; the emblem-to-text ratio may be off.
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Problems with contrast: logo may not show well on both dark & light backgrounds.
We worked closely with the Flywest internal dev team and used the following:
UI Audit via heuristic principles
Wireframes via Figma
Feedback via Loom & Notion
Support through development phase
- Distinct and memorable emblem for instant brand recognition
- Balanced composition for versatile use across media
- Clear typography that conveys professionalism and trust
- Adaptable design for digital, print, and icon formats