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Kings Baugh

We partnered with Kings Baugh Resort, Rajasthan, to craft a regal yet contemporary brand identity. Drawing inspiration from Rajasthan’s royal heritage, we designed a logo and visual system that echo luxury, warmth, and timeless hospitality — creating a memorable presence for a truly majestic retreat.

Task

Developing a royal and contemporary brand identity for Kings Baugh Resort — spanning logo design, visual language, and digital presence.

  • Strategy

    Packaging systems, Brand structure

  • Design

    Packaging Design, Web Development

  • Client

    Kings Baugh

  • Packaging Design

    Logo Design

⬤ 01. Logo Design

At the top of the logo, two elephants face each other in mirrored stance, each adorned with traditional patterns. Between them stands a classic ornate umbrella, a prominent motif of Indian royalty and ceremonial grandeur.

KINGS displayed prominently in a curved uppercase serif font, this denotes the parent brand. “EST 2000” A subtle nod to legacy and trust, reinforcing the brand’s experience and authenticity.
“BAGH” , the sub-brand name, set in a bold, stylized sans-serif font. The distinctive letterforms — especially the artistic ‘G’ — give the sub-brand a contemporary edge, allowing it to stand apart while still being anchored in tradition.
⬤ 02. Design

“At Kings Baugh Resort, our design is built on the values of royalty, elegance, and timeless hospitality.”

We use a minimal logo which is playful maintain the
aesthetic, clean layouts for packaging, calming
color palettes, and expressive characters to
emotionally connect with pet parents.

Our illustrations highlight key natural ingredients and the joy of grooming, creating an experience that feels personal and delightful just like caring for your pet should be.
⬤ 03. Goal

Our goal? Make project owners feel like project managers.

Construction is complex. But Tom and Tyke makes it feel guided.

We designed an experience that focuses on:

  • Minimal cognitive load for non-tech users

  • Progress-driven flows (Plan → Build → Finish)

  • Trust-based UI with real-time tracking, payments, and document uploads

Color palette

/ Foundations
Primary #000E6A SCSS var $color-blue

R 60 G 92 B 170
Royal Indigo Blue
Vivid Orange #D4912A SCSS var $color-orange

R 243 G 115 B 36
Burnt Saffron
Purple #003F30 SCSS var $color-purple

R 142 G 91 B 166
Imperial Teal Green

We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.

Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.

Typography

/ Scales

Typefase
Griezly

Usage
Headlines

Aa

Within the intricate and dynamic design process, our typefaces have frequently been employed as a critical backbone, lending both aesthetic and functional support.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Brand Design Process for Tom and Tyke

Discover

Understanding the user, the problem, and the market landscape.

Define

Shaping the experience with structure, hierarchy, and clarity.

Design

Crafting clean, scalable, and visually guided interfaces.

Deliver

Prototyping, testing, and handoff to development.

Let's get in touch,
we respond fast.

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