Durga Industries
The identity for Durga Industries is crafted to reflect both the power of illumination and the purity of its vision. Inspired by the brand’s commitment to quality lighting solutions, the logo brings together strength, clarity, and sophistication in a form that feels both modern and timeless.
Task
Designing an identity for a lighting brand isn’t just about creating a mark — it’s about crafting a symbol that reflects illumination, energy, and reliability. For Durga Industries, the logo becomes the guiding light of the brand, helping people connect with its commitment to brightness, safety, and innovation. A strong identity like this unifies teams, partners, and customers by giving them a visual language that mirrors the power and purity behind every lighting solution the company offers.
The brand did not have a strong, memorable symbol that represented its values or the lighting industry, making it difficult to stand out in a competitive market.
Without a well-defined identity system, the brand struggled with uniformity in colors, typography, and layout across marketing and product materials.
A strong, distinctive emblem was missing, affecting how quickly customers could identify Durga Industries in stores or in digital marketplaces.
We are a team of creatives passionate about unique ideas, helping digital and fintech companies grow through bold, strategic design. Our focus is on discovering new ways to showcase content, build stronger digital experiences, and envision the future of creative expression
We worked closely with the Flywest internal dev team and used the following:
Concept development inspired by the letter “D”
Lotus emblem creation through geometric deconstruction of the letter D
Comparative mockups for clarity and decision-making
Color, symbolism, and construction explanation