Flywest Canada
Flywest Canada entrusted us with developing a bold, trustworthy logo system that reflects their immigration services. The result: a clean, iconic design featuring Canadian symbolism with modern visual cues to build brand trust and authority.
Task
Building an internal tool of this scale is no small feat, but with the right approach, it can be a powerful force for uniting a company. Meaning: a single cross platform that help people embrace the new identity system through play and interaction.
Strategy
Design Sprints, Workshops
Design
Product Design, Prototyping
Production
Design Sprints, Documentation
Platforms
Desktop, iOS
⬤ 01. Key Problems
- When rendered in black-and-white or grayscale, the logo may lose clarity or distinctiveness.
- Inconsistent visual structure and unclear CTAs
- Elements may be too tightly or loosely spaced; the emblem-to-text ratio may be off.
- Problems with contrast: logo may not show well on both dark & light backgrounds.
The older logo had recognizable elements, but the overall identity lacked distinction, balance, and versatility across different applications
⬤ 01. Challenges
A modern visual identity with a clear, adaptable mark for consistent brand presence
We are a team of creatives passionate about unique ideas, helping digital and fintech companies grow through bold, strategic design. Our focus is on discovering new ways to showcase content, build stronger digital experiences, and envision the future of creative expression
We believe in creativity with purpose. As a team driven by bold ideas, we help digital and fintech brands grow through strategic design, innovative storytelling, and future-focused experiences that connect with audiences and elevate identity
Tools & Collaboration
We worked closely with the Flywest internal dev team and used the following:
UI Audit via heuristic principles
Wireframes via Figma
Feedback via Loom & Notion
Support through development phase
