Tom & Tyke
We partnered with Tom & Tyke, a pet care brand, to create a playful yet premium visual identity. From custom illustrations to soothing packaging design, we brought their grooming range to life with consistency, character, and shelf appeal.
Task
Creating a unified, scalable brand identity for Tom & Tyke across physical and digital touchpoints — including packaging, branding, and e-commerce.
Strategy
Packaging systems, Brand structure
Design
Packaging Design, Web Development
Client
Tom & Tyke
Packaging Design
Label Design, Business card & Box
Website Design
Shopify
⬤ 01. Logo Design
- We aim to make pet care an easy, joyful ritual that pet parents can enjoy at home. In the long run, our vision is to become the most trusted pet grooming brand, offeringboth high-quality products and in-store grooming experiences that are clean, fun, and thoughtfully designed.
- Every product we create is paraben-free, sulphate-free, and pH balanced—formulated to be kind on your pet’s skin while delivering visible results.
This brand was born out of a deep love for pets and a desire to offer gentle, safe grooming solutions that don’t compromise on quality
⬤ 02. Packaging Design
At Tom & Tyke, our design is built on the values of care, clarity, and character.
We use a minimal logo which is playful maintain the aesthetic, clean layouts for packaging, calming color palettes, and expressive characters to emotionally connect with pet parents.
Our illustrations highlight key natural ingredients and the joy of grooming, creating an experience that feels personal and delightful just like caring for your pet should be.
App Design Process for Tom and Tyke
Discover
Define
Design
Deliver
⬤ 03. Goal
- We designed an experience that focuses on: Minimal cognitive load for non-tech users Progress-driven flows (Plan → Build → Finish) Trust-based UI with real-time tracking, payments, and document uploads
Our goal? Make project owners feel like project managers.
Color palette
/FoundationsR 60 G 92 B 170
R 243 G 115 B 36
R 142 G 91 B 166
R 0 G 122 B 255
