Durga Industries
The logo for *Durga* is built around the symbolic and visual strength of the letter *“D”,
the initial of the brand name. By deconstructing this letter, we crafted a **lotus emblem* — a sacred
and powerful symbol deeply associated with Goddess Durga, representing purity, strength, and divine energy.
Task
Building an internal tool of this scale is no small feat, but with the right approach, it can be a powerful force for uniting a company. Meaning: a single cross platform that help people embrace the new identity system through play and interaction.
-
When rendered in black-and-white or grayscale, the logo may lose clarity or distinctiveness.
-
Inconsistent visual structure and unclear CTAs
-
Elements may be too tightly or loosely spaced; the emblem-to-text ratio may be off.
-
Problems with contrast: logo may not show well on both dark & light backgrounds.
We worked closely with the Flywest internal dev team and used the following:
Concept development inspired by the letter “D”
Lotus emblem creation through geometric deconstruction of the letter D
Comparative mockups for clarity and decision-making
Color, symbolism, and construction explanation